Do All Those Likes on Social Media Matter?
How crucial is it that readers and viewers "like" enough of your business' marketing content when it appears on social media?
You could imagine it's the most valuable commodity based on how frequently content creators almost beg their viewers to "like and subscribe." Nonetheless, you should be aware as a business owner that likes are helpful but not the most crucial measure.
In an effort to take advantage of the more pertinent digital marketing analytics, this article will demonstrate a more thorough strategy for using social media. In other words, there are additional factors that are significantly more important than simple likes.
Likes are important, but visibility is more important for business promotion.
The fact is that not every company targets customers who will click the "like" button to show their support. You might own a business that sells medical supplies to older people, who presumably don't see the sense in "liking" the things they buy. Making sure they ultimately choose to "purchase" is the main objective.
Why would a company prioritize likes over other data like click-through rate, average time on page, and most importantly, sales conversions?
Thus, while we don't completely discount the likes metric, it's preferable to build your web marketing around specific ideas or techniques that will increase web traffic (and sales).
More Worthwhile Digital Marketing Concepts
Feedback & Perceived Credibility
It may surprise you to learn that there are more qualitative, effective techniques to gauge how much your clients love your items. Managing good and negative reviews that businesses receive on sites like Google Reviews or Yelp is one of the things we concentrate on in online reputation management. Although Google Reviews provides you with a helpful overall rating (0 to 5 stars), you should still pay attention to what reviewers actually say. Regardless of the specific customer rating, our experience demonstrates that businesses can enhance their reputation and draw in new clients by responding to unfavorable customer comments.
The main goal of social media for business marketing is more about developing trust than it is about amassing likes for shows. Without social media visibility, it's difficult for a firm to win over customers these days. If you don't build up a solid online presence on platforms like Facebook, Instagram, and YouTube, many clients won't even give you a chance.
Customers Appreciate Participatory Businesses
Participating in other people's enterprises and causes is incredibly beneficial. After all, there are numerous occasions when it's wise to reciprocate by favoriting and leaving comments on other business profiles. Compared to yet another overt sales campaign, this gives your online presence a lot more natural and reliable appearance. The former is preferred by many social media users over the latter.
In order to avoid wasting too much time thinking about "likes," we advise you to concentrate the majority of your efforts on those ideas.
Do you require assistance with maintaining your online presence?
Digit Design Studio Marketing can help you avoid all four reputation management pitfalls. Our team can help you cover every angle of online marketing: website development, pay-per-click advertising, conquest email marketing, and more. Contact us anytime to ask about reputation management or anything else we do by calling +1 (866) 726 3004