Optimization Guidelines for Getting a Google Featured Snippet

Would you like to gain access to some of the most sought-after listings on Google's search results?

Of course! Who wouldn’t?

You may remember that getting your website onto a featured snippet has significant benefits from our earlier piece on reaching position zero on Google. It's among the top methods for increasing web exposure and luring customers. If you're not familiar with featured snippets, we recommend reading that post again before looking at these tested strategies for ranking at the top.

Create menu items with the heading "What Is"

Given that many people enter their search keywords in this manner, you'll note that many featured snippets start with the phrase "what is." According to SEO experts, if you make the goods on your website fit this language, you increase your chances of landing in position zero. For instance, if you own an auto repair shop, you can have a menu item named "What is a Lift Kit?"

A Crucial Term is "Is"

The majority of the excerpts begin with an explanation like this: "Automotive Brake Repair is. They explain a subject in basic terms, virtually always employing the word "is" in a legible and straightforward manner. Writing at least some of your site material in this format is therefore beneficial.

Provide a Two or Three Sentence Definition of the Subject

Featured excerpts are succinct and direct. They typically consist of two or three sentences that describe a concept and end with a link to your website where readers may find out more.

Please adhere to the Feature Snippet Format.

A snippet can be formatted in various ways, although some are more effective than others. The optimal format for paragraphs is straightforward; however, some samples will be presented in numbered or bulleted formats.

Don't Include Your Business Name in the Featured Snippet

Featured snippets MUST be compatible with Google's voice search technology, which excludes brand names from results. Your content won't be eligible for a snippet if you have your brand name in it.

Avoid using the first person.

Throughout the snippet material, avoid using "I" or other first-person pronouns. Consider it to be a description or definition found in a dictionary. It needs to be impartial and impersonal like those. If nothing else, this is problematic for Google's voice search system.

Concentrate on HTML Elements

You can scale your featured snippets by modifying the HTML format, specifically the header settings. It requires some trial and error, but the key is to experiment with various H2s.

As always, the frequency with which you rank in the top five positions in the search results has a positive correlation with your chances of receiving a featured snippet. Do whatever it takes to consistently rank at the top of the search results because everything in SEO works together cumulatively.

Repetition for Other Subjects

Why settle for one featured snippet only? If you follow the first eight steps and succeed in reaching the feature snippet milestone, try it again with a different area of expertise. The SEO of your business website will greatly benefit from this.

Do Your Best to Crack the Top 5

As always, the frequency with which you rank in the top five positions in the search results has a positive correlation with your chances of receiving a featured snippet. Do whatever it takes to consistently rank at the top of the search results because everything in SEO works together cumulatively.

Repetition for Other Subjects

Why settle for one featured snippet only? If you follow the first eight steps and succeed in reaching the feature snippet milestone, try it again with a different area of expertise. The SEO of your business website will greatly benefit from this.

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